Dates: January 23 – March 27
Times: 6 – 9 PM
Location: Virtual via Pennsylvania College of Art & Design
In this online class, you will learn how to create content for the social media space, including platforms such as Facebook, X (Twitter), Threads, and Instagram. An emphasis will be placed upon the importance of reaching your target audience and building engaging content for your community. In addition, this course will explore principles of branding, social media marketing, content strategy, and SEO. We will dig deeper into the platforms and concepts discussed in SM 101, Introduction to Social Media Marketing, as well as cover new material designed to give a deeper understanding of online marketing and communications. This course will be taught for both brand and personal brand perspectives.
NOTE: Synchronous class time will be from 6pm-8pm. 8pm-9pm is reserved for asynchronous course work.
This course must meet minimum enrollment by January 16 in order to run. Register today!