Jan
23
to Mar 27

Content Creation: PCA&D Center for Creative Exploration Certificate Course

In this online class, you will learn how to create content for the social media space, including platforms such as Facebook, X (Twitter), Threads, and Instagram. An emphasis will be placed upon the importance of reaching your target audience and building engaging content for your community. In addition, this course will explore principles of branding, social media marketing, content strategy, and SEO. We will dig deeper into the platforms and concepts discussed in SM 101, Introduction to Social Media Marketing, as well as cover new material designed to give a deeper understanding of online marketing and communications. This course will be taught for both brand and personal brand perspectives.

NOTE: Synchronous class time will be from 6pm-8pm. 8pm-9pm is reserved for asynchronous course work.

This course must meet minimum enrollment by January 16 in order to run. Register today! 

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Jan
25
10:00 AM10:00

Social Media Best Practices Workshop

In this in person workshop, we will review best practices and tactics for various social media networks, including Facebook, Instagram, TikTok, and LinkedIn. We will look at what makes them different, identify their audience profile, review how to approach each in the way that makes them most effective, and focus on how this knowledge informs your social media strategy. This workshop is for all levels–from those who are new to social, to those who want a deeper dive into the platform landscape.

This course must meet minimum enrollment by January 18th in order to run. Register today!

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Feb
15
10:00 AM10:00

Social Media Marketing: Instagram 101 Workshop

In this online workshop, we will take a deep dive into how to manage an account and capture engagement. This workshop will cover topics ranging from the Instagram feed and algorithm as well as elements of the platform including Stories, Live, and Reels. Instagram 101 is great for those who are new to the platform, as well as for others who would like a more in-depth look at strategies and tactics for growing your audience.

This workshop will occur in Google Meet at 10:00 am. The instructor will record the workshop and this recording will be available in the Google Classroom along with all class documents and supplemental materials for student reference.

This course must meet minimum enrollment by February 8 in order to run. Register today! 

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Sep
19
to Nov 21

Introduction to Social Media Marketing

This course is offered for credit virtually at Pennsylvania College of Art & Design.

Social media is an excellent way for businesses and brands to reach their audiences and build awareness and trust. The space can be tricky and overwhelming to navigate, but with the right plan, strategy, and tactics you can find your community. In SM 101 Introduction to Social Media Marketing, students will learn what social media means for businesses and brands in 2024, how it is used by modern marketers, and ways to develop and execute a strategic social media plan amid a complex and competitive social media environment. This course is great for those who are new to social media and social media marketing, as well as those who are looking to advance their skills in best practices, strategy, and execution.

Students should be prepared to engage live in Google Meet from 6 to 8 p.m. every Thursday, with the first meeting occurring asynchronously.

More information can be found here.

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Jul
9
to Aug 6

Advanced Social Media Marketing

Where: Pennsylvania College of Art & Design virtually

Dates: July 9-August 6th

Time: 6 – 9 PM

Days: Tuesdays And Thursdays

Meetings: 10

In SM 102, Advanced Social Media Marketing, students will go in-depth on social media marketing strategy, including creation, planning, execution, and measurement. Students will understand how to build a strong social media presence for a brand, using both organic and paid tactics. This course will cover best practices for networks such as Facebook, Instagram, and TikTok, as well as how you can reach your target audience in the social media space. PREREQUISITE: Completion of SM 101 Introduction to Social Media Marketing or equivalent experience

This course is offered for credit at Pennsylvania College of Art & Design. More information can be found here.

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Jan
24
to Mar 27

Content Creation

This course is taught at Pennsylvania College of Art & Design virtually as part of the Adult Professional Certificate Program for credit.

In this class, you will learn how to create content for the social media space, including platforms such as Facebook, X (Twitter), Threads, and Instagram. An emphasis will be placed upon the importance of reaching your target audience and building engaging content for your community. In addition, this course will explore principles of branding, social media marketing, content strategy, and SEO. We will dig deeper into the platforms and concepts discussed in SM 101, Introduction to Social Media Marketing, as well as cover new material designed to give a deeper understanding of online marketing and communications. This course will be taught for both brand and personal brand perspectives.

For more information and registration visit PCA&D.

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Sep
13
to Nov 15

Advanced Social Media Marketing

This Course is taught at Pennsylvania College of Art & Design virtually as part of the Adult Professional Certificate Program for credit.

In Social Media 102, Advanced Social Media Marketing, students will go in-depth on social media marketing strategy, including creation, planning, execution, and measurement. Students will understand how to build a strong social media presence for a brand, using both organic and paid tactics. This course will cover best practices for networks such as Facebook, Instagram, and TikTok, as well as how you can reach your target audience in the social media space.

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Jul
6
to Aug 8

Introduction to Social Media Marketing

This summer, Mia will be back at Pennsylvania College of Art & Design for her fourth year of teaching.

Social media is an excellent way for businesses and brands to reach their audiences and build awareness and trust. The space can be tricky and overwhelming to navigate, but with the right plan, strategy, and tactics you can find your community. In SM 101 Introduction to Social Media Marketing, students will learn what social media means for businesses and brands in 2023, how it is used by modern marketers, and ways to develop and execute a strategic social media plan amid a complex and competitive social media environment. This course is great for those who are new to social media and social media marketing, as well as those who are looking to advance their skills in best practices, strategy, and execution.

Learn more here.

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