This Course is taught at Pennsylvania College of Art & Design virtually as part of the Adult Professional Certificate Program for credit.

In Social Media 102, Advanced Social Media Marketing, students will go in-depth on social media marketing strategy, including creation, planning, execution, and measurement. Students will understand how to build a strong social media presence for a brand, using both organic and paid tactics. This course will cover best practices for networks such as Facebook, Instagram, and TikTok, as well as how you can reach your target audience in the social media space.