This course is taught at Pennsylvania College of Art & Design virtually as part of the Adult Professional Certificate Program for credit.

In this class, you will learn how to create content for the social media space, including platforms such as Facebook, X (Twitter), Threads, and Instagram. An emphasis will be placed upon the importance of reaching your target audience and building engaging content for your community. In addition, this course will explore principles of branding, social media marketing, content strategy, and SEO. We will dig deeper into the platforms and concepts discussed in SM 101, Introduction to Social Media Marketing, as well as cover new material designed to give a deeper understanding of online marketing and communications. This course will be taught for both brand and personal brand perspectives.

For more information and registration visit PCA&D.